Sunday, April 26, 2009
Bad Movies, Make Good Money!
Has the American moviegoer lost his/her mind. These big studios are producing crap and you are eating it up. Let's talk about Box Office Numbers in the month of April.
FAST AND FURIOUS
B.O.Opening Weekend: $71 Million
Rotten Tomatoes Score: 27%
17 AGAIN
B.O.Opening Weekend: $24 Million
Rotten Tomatoes Score: 54%
OBSESSED
B.O. Opening Weekend: $28 Million
Rotten Tomatoes: 32%
The numbers don't lie, people are spending their money on terrible films. "Fast and Furious," I get it they took a couple of "The's" out of the title and they make you think something is different this time around. "17 Again," Zac Efron in a "Freaky Friday/Big" type formula that won't die."Obsessed" surprised me the most because of the lack of star power. Ali Larter most known for "Heroes"and the amazing Idris Elba "who gave The Wire intelligence and class," headline the film. The film received poor reviews and Peter Travers called it "crazy-ass awful." So why did this film make $28 Million coming out of the gate. Was it the 30 second TV spots that highlights the inevitable cat fight in the film? Was it Beyonce's star power? Doubtful because Cadillac Records made about two quarters. My opinion is that people are going to the movies knowing exactly what they are going to get. Fast and Furious gives people; fast cars, half naked women and an explosion or two. 17 Again, gives you Zac Efron doing a few age jokes and Matthew Perry for about 10 minutes. Which leads us to "Obsessed," basically a cat fight at the end. With ticket prices reaching $12, people aren't willing to be surprised or moved by a film anymore. During Oscar season people were passing on films like "The Wrestler" and "Frost/Nixon" for "Paul Blart:Mall Cop." There is no explaining it. Films like "The Soloist" and "State of Play" with superb acting are getting edged out by movies whose depths are reached in the TV commercials. With Summer upon us I hope to see some good movies on their way. I think "Star Trek" and "Terminator Salvation" will impress while "Wolverine" will disappoint.
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